A Sage project was featured this Sunday in a special section in the Union Tribune (our main newspaper in San Diego) titled Distinguished Digs, by Lou Shook. I have worked with a few magazines before, but this was my first newspaper article. I was surprised by how different the process was. In the magazines, they may photograph a project and not print the story for two or even three years (especially in the national publications). One person photographs the project, another person acts as art director and yet another person writes the copy.
So to me, the process of working with Lou to put this together just flew past, about two weeks from him picking my brain for an article idea to the actual printing. The other thing that surprised me, but shouldn’t have, is that the newspapers don’t send you the story ahead of time to fact check. The magazines do this religiously to avoid lawsuits but the paper enjoys a level of freedom of the press that makes it unnecessary and way too time consuming. It makes working with the papers much more intimidating, since you don’t really know what they’ll print.
I’d say the magazines are more of a marathon and the newspapers are more of a sprint.
Wiseman, the Principal, has been a San Diego landscape designer
for the past ten years. Find out more at www.sageoutdoordesigns.com