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I did my Masters degree in Landscape Architecture at Cal Poly Pomona, and they had a saying there, “Embrace Ambiguity!” I’ll admit that after three and a half years there, it was something I never learned to do; in fact, I still don’t know exactly what my professors meant by it. I think they were trying to say something about how the design process doesn’t always start out with clear goals. Sometimes you have no idea where are going, what the client wants, or how to get there. But it is my firm belief that my job as a designer is to do away with ambiguity, to read my clients my clients minds and quickly set the design process going in a direction that makes sense.
I saw this little meme on Buzzfeed, and I thought it was just perfect. Embrace ambiguity? No way, because what happens in vagueness stays in vagueness.
